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  Benefit From  A Kaytek Retail Consulting Perspective |
Consulting
Retail
Branded Jewellery in India
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Benefit From A Kaytek Retail Consulting Perspective |
New ! Jewellery E Commerce & Marketplaces Strategy - Kaytek Founder Director Mr Mahesh Khatri provided consulting services for preparation of technical inputs, cost estimate, project delivery timeline for a Dubai E Commerce - Sales & Service, On Demand Marketplace, E Commerce - Training & Jewellery Knowledge Marketplace. (3rd May 2020). |
As middle class income levels rise in India, branding of products and services that were earlier sold as commodities is on the rise. In many product sectors, organized branding and retailing is on the increase.  Kaytek's Consulting Director has had Strategic Advisory Discussions with a Prospective Entrepreneur setting up a Chain of Branded Jewellery Retail Outlets in India. Some thoughts to help understand the issues and questions in the future creation of a World-Class Jewellery Brand for Indian and global markets. are presented below. Reputation, Honesty, Integrity, Custom-Jewellery Creation for International
Class Quality Conscious Markets are a few of the organization's key strengths. |
The idea of Retailing Jewellery in the Indian Market to be done in a Planned, Systematic Professional Fashion. A Strong Professional Team and Performance Culture is being steadily built within the organization under the able guidance of Established 3rd Generation Entrepreneurs. Very few Jewellery Exporters have succeeded in creating trusted Brands
in India. Even in the Export market, even though there are a large number of Indian exporters, mostly unbranded jewellery has been sold so far. Jewellery customers get cheated even by reputed companies in India. Kaytek believes that it is possible to create a World Class
Jewellery Brand both for Indian and World Markets. The Ratio of 70% - 30 % Margin Sharing in Developed Economies between
Retail-Channel and Manufacturers will also be true for India in the future. The Size of the Indian Jewellery Market is Large. There are a few known organised national and regional brands like Arisia, Asmi, Gini, Nakshatra, Oyzterbay, Tanishq, etc. It is expected that more foreign brands will enter the Indian market in the future either directly or via tie-ups with local Indian companies. Kaytek can help the Organization in their Branding effort through
Long-Term, Quality Consultancy Inputs based on our research and study. We believe that the organization must work at projecting a Strong Uniform Consistent
Global Brand Identity while leveraging their Tradition, Current Infrastructure
and Skillsets to Mass markets.
The organization's brand name, domain name, logo and Key Jewellery Designs also must be protected
worldwide under the international Intellectual Property - Copyright and Trademark mechanisms available. |
Kaytek has done some initial research spadework on the Indian Jewellery Market
to understand the same better. Kaytek has prepared Comprehensive Retail Marketing Model and Competitive Analysis Frameworks for various industry verticals in India. The same study would also be extended to select Jewellery retail outlets and the results of the same would be confidentially shared with the organization. Email Us : Can we help in your Jewellery Organized Retailing Project in India ?
To be Continued.... Thoughts on Jewellery Branding Themes used in India. |
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