The Kaytek Logo

Leverage Knowledge And Technology

Brief Overview of KAYTEK Consulting Services

For A Retail Outlet In Mumbai , (Bombay) India.

Leverage Knowledge And Technology

Industry - Retail Functional Areas - Strategy, Marketing, IT

Functional Area - Strategy

Overall Strategy Consultation
- Extensive Product/Service Concept Validation
- Shop Inaguration Launch Strategy
- Retail Outlet Growth Strategy - Business Volumes
- Consultancy/Training on various External Business Models
- Retail Operations Business Plan
- Kaytek Proprietary Framework - Business Entity Types & Their Relationships
- Kaytek Proprietary Framework - Globally Competitive Indian Products/Services
- Complete company wide policies, systems,forms and procedures

Functional Area - Marketing

Marketing Strategy

- Draft of Proposed Franchisee Agreement

Marketing Research

- Customer Behaviour (Pre-Sales, During-Sales, Post-Sales) Inputs
- Global Retail Management Strategies/Best Practices
- Market Segment Identification - 2 Broad Sets of Customer Types

Branding Consultancy

- Kaytek Proprietary Model - Good Brand Name Characteristics
- Brand Name Selection Assistance from Multiple Names
- Search with Indian/USA Federal Trademarks/Canada Authorities for Company Name,Logo, Trademark,Copyright Protection
- Brand Positioning Strategy
- Understanding, Articulating Brand Attributes

Marketing Communications - Overall
- Company Name & Logo
- Marketing Messages, Company Name Communication
- Company Print - (Letter Heads - Size, Logo, Address) , Visiting Cards, Envelopes, Visiting Cards, Envelopes and other Stationery
- Company Newsletter (Print & Email)- Strategy,Name, Design, Conceptualistation, Article Content, Preparation

Marketing Communications - Advertising
- Conceptualisation, Design,Creation Development of Newspaper Insert Flier (Single Color - 2 Page)
- Newspaper - Full Color Half-Page Insert Templates for 2 Broad Different Market Segments
- Full Colour Brochure (foldable in 3 sections) - Art Work Preparation, Co-ordination with Artist, Photographer, Printer
- Preparation of Map of Shop Location to assist visitors
- Shop Launch - Banners - Supplier for Printing, Design & Placement Locations.

Marketing Communications - Press Relations
- Introductory Shop Write-up (used by media)
- Approach note for Brand Attributes
- Press Release for Shop Expansion Opening

Product Communication
- Research of Product Information to communicate Value better
- Product Merchandising Related Communications

Retail Outlet Layout Design
- In Store Signage
- Shop Facilities
- Exteriors Communications

Direct Marketing Strategies
- Mailers/Emailers to Different Segments
- Providing Resources for Creation of Direct Mailers / EMailers

Marketing Events - External Location
- Exhibition Services Strategy
- Pre-Exhibition-Writeup, Computer Based Presentation
- Stall Design, Layout, Lighting, Facade, Strategy
- Preparation of Exhibition Display Panels,Signage.
- Training of people , Stall Manning, Visitor Feedback Monitoring
- Post-Exhibition Follow-Up Mailers - for different customer segments
- Post-Exhibition Follow-up Back Office activity - Database design, visitors information, etc.

Marketing Events - Retail Outlet Located
- Strategising Shop Expansion
- Brand Attribute Related Global Events
- Registering of Events with Global Websites
- Future - Brand Attribute Related Events

Marketing Events Communication (Invitation, Press-Kit Design)

Competitive Activity Research
- Competitive Marketing Communications (Advertising, Press Releases)- Newspapers/Magazines
- Kaytek Proprietary Model - Competitive Retail Operations Analysis Model

Marketing Intelligence - Industry/Competitor Electronic News Tracking
- Email Alerts from Competitors/Industry Players
- Web Research - Downloading Articles from Internet
- Relevant News/Articles Clippings collected From Media,Competitors, Suppliers, Customers, Regulatory Authorities
- Industry Products - Categories, Complementors
- Export-Country-Business-Information-Market Intelligence

Finished Products
- Merchandising
- Product Codification (includes Systematic Categorisation)
- Preparation of Product Catalog Formats (Simple, Detailed)
- Product Attributes Measurement,Product Photography
- Product Database Operations , Electronic Product Images Operations - Codification, Modification

Retail Outlet Customer Experience Enhancements
- Area-wise Different Facilities Usage
- Integrating Customer's Complete Brand Experience
- Store Visitors Feedback Database

Photography - Others
- Non-Product Related
- Retail Outlet
- Factory

Functional Area - IT

Long Term IT Strategy

Website Project - Structure & Overall Framework
- Content - Design, Development, Presentation, Strategy - Reasoning, Mechanics, Feedback from Network
- Software Technologies, Development Facilities Organisation, Development, Upload,Database, CD-Creation,Backup Computers/Scanner
- Design & Development, Prototype Site for Demonstration, Actual Website Design & Development
- Research - Websites Visited Competitor's Website Research - Showroom - Facility - Location - Links - Foreign Websites
- Testing, Upload, Supplier Management, Liason with Outside Agencies in specialised functional areas
- Enhancements (including Support), Incorporating Web Visitor Feedback, Administration, Domain Name Registration, Renewal
- Email Account Registration, Web Hosting Agreement Review, Checking Website Hosting Parameters
- Administering Website Mail-Boxes, Domain Parked Status, etc, Website Visitor Analysis, Updating Website Statistics
- Web-visitor feedback systems, Marketing, Search Engine Registration, Portal Websites/ Auction / E-Commerce Websites



Leverage Knowledge And Technology
KaytekLeverage Knowledge And Technology .
Leverage Knowledge And Technology
Copyright (c) 2004 Kaytek Computer Services Pvt Limited, Mumbai, India.

Information contained on this website being proprietary to Kaytek is 'privileged' and 'confidential'.Certain copyrighted and proprietary names (including Trade Marks and Service Marks) of Kaytek have been used. All Trademarks and Service Marks acknowledged globally. We thank you for your interest in Kaytek. All rights reserved. Unauthorised Copying/Usage of Website contents in any form is prohibited. Kaytek is not responsible for contents of External Sites.
Leverage Knowledge And Technology